FOR INDIVIDUALS
A moment arrives — chosen or not and something quietly stops fitting.
Doing all the right things — and feeling nothing.
A career built carefully — and the sudden feeling it might not matter.
A smile that doesn't quite reach the eyes.
THE INSIDE-OUT APPROACH
A different question.
Most tools in this space ask: "How do I fit?" — matching you to a role, a profile, a category. ÉTHOS asks something different: "Where do I fit best?"
One starts outside and works inward. The other starts with who you are, and works outward. We call this the inside-out approach.
When inside and outside come into sync, life finds its forward motion again — with less effort.
Internal alignment is not the outcome of development — it is the origin of it. Self-awareness, confidence, and resilience are the natural consequences of knowing who you are.
Your Éthos. Your Alignment. Your Strength.
WHO WE WORK WITH
We work with people at four kinds of moment.
Mid-career — when the career that fitted you no longer does.
The slow recognition that the role you built with conviction no longer reflects the person you have become. A promotion that has begun to feel hollow. A redundancy you did not choose. A role being reshaped by AI before you have had time to think it through.
Early-career — when the direction you took feels increasingly wrong.
Three or five years into the career you launched, you have begun to suspect you are in the wrong place. The question is whether to act on what you are sensing — and how to do so in a way that is true to who you are becoming.
Beyond the role that defined you — when the question shifts from achievement to contribution.
You have reached a point where you can choose how to spend the years ahead. Advisory work, building something of your own, mentoring others, sharing what you have learned. The shift from accumulating to contributing is real work, and you want to do it well.
A new phase of your own — when most of what you do has been for others.
You have moved countries, adapted to new cities, built a life around others — and somewhere along the way, set aside building something for yourself. The capabilities you have barely used professionally, the education you are proud of. You are ready to find the thread that is entirely yours, and follow it.
THE ÉTHOS ALIGNMENT METHOD
Built on research-validated instruments.
Designed for real people.
At the heart of the ÉTHOS approach is the ÉTHOS Alignment Method — research-validated psychometric instruments measuring two interdependent dimensions: who you are internally, and how well that holds up when life demands change. Together, they produce the ÉTHOS Alignment Score — a personalised picture of where you stand, and what you are ready for.
Internal Alignment
Values · Purpose · Behavioural Profile · Character Strengths · AI-Era Readiness (insights only)
How well who you are holds together — and how clearly that translates into the way you live and work.
Adaptive Alignment
Resilience · Adaptive Capacity · Future Orientation
How ready you are for the change you want — and how capable you are of navigating the change you didn't choose.
The foundation — Psychometric Assessment & Insights Report.
Every engagement begins here. The ÉTHOS psychometric assessment (approximately 60 minutes, online) produces your personalised Alignment Score — a validated picture of your values, behavioural profile, character strengths, and adaptive capacity. The report is a rigorous tool in its own right, and the anchor for everything that follows.
Modern instruments. Real human conversations. Lasting change.
HOW WE WORK WITH YOU
All ÉTHOS work begins from the same foundation — the psychometric assessment. From there, the journey takes the shape that fits where you are.
One-to-One Coaching
Individual sessions grounded entirely in your Alignment Score — from understanding what your results mean, to translating that understanding into concrete direction and confident action. Delivered using the Co-Active Coaching methodology.
Introductory Conversations
A first session to explore the ÉTHOS approach and what your assessment might reveal — before any deeper commitment. An honest starting point, no obligation to go further.
Retreats
Multi-day immersive experiences in which participants engage with their Alignment Score alongside a small, carefully selected group. The work surfaces what cannot always be reached in a one-to-one session: the values beneath the values, the patterns beneath the behaviours. Some retreat formats also incorporate dimensions of holistic wellbeing — for those navigating deeper personal transitions.
Extended Accompaniment Programmes
Group journeys structured over several months, combining periodic sessions with individual reflection and peer accountability — for those navigating sustained transitions who benefit from both coaching depth and shared experience.
FOUNDER
Tony Kouloumbris — Founder & CEO · Lead Coach
CPCC (Co-Active Training Institute) · MBA, Columbia Business School · Fulbright Scholar.
Thirty years of senior leadership at Mars, Gillette, P&G and Reckitt.
"I built ÉTHOS because I lived the transitions it was designed to navigate. Thirty years of leading global teams brought me deep professional expertise — and eventually, my own crossroads: the moment when the question was no longer what to do next, but who I was, from the inside out. The ÉTHOS Alignment Method is the rigorous, evidence-based answer I wished I'd had."
BEGIN THE CONVERSATION
One conversation. No commitment.
We read every message personally. We reply within two working days.
Your Éthos. Your Alignment. Your Strength.